Jenna Pryor - Owner and Senior Designer

To say I am passionate about design is an understatement. I'm lucky that I can say I love what I do! Owning Plum Design, Plum Home and Baby Plum brings me joy everyday.

I wholeheartedly believe that the difference between a house and a home is the character the homeowner brings to the table. My job as a designer is to interpret that into great design.

My desire to create beautiful spaces comes from my own experience as a homeowner, I'm the proud owner of a century old home. Slowly we are peeling back the years and creating a home for our family. Creating a home takes time it can't be achieved in one day or in one store. 

It's a process of collecting and curating items that speak to you. Today, I continue to bring that philosophy to my work. 

With attention to detail, I design spaces that are meant to be lived in; beautiful yet practical. I source unique finds in Europe and North America while working with many Canadian suppliers and artisans to offer finishing touches that represent the owner’s personality and style.

From a small decorating tweak, to new drapes, or an entire renovation, I understand what it takes to create a beautiful space.


Pamela Freeman - Owner and COO

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Hailey DuPerron - Designer

Hailey has been a part of the Plum team since July 2015. She believes design is part of her DNA, coming from a family of designers, carpenters and renovators. She dreamed of being an interior designer since she was a child. After completing her studies in Vancouver, Hailey moved back to her hometown of Edmonton to search for a job in interior design. Since landing a job as Jenna’s design assistant in the summer of 2015, Hailey has grown and flourished as a designer. Aside from being Jenna’s right hand on all Plum projects, she also now manages her own projects at Plum, oversees the design assistants and is Plum’s in house graphic designer and photographer. She can’t wait to meet you and help make your interior design dreams a reality!